AI Insights · Timothy · July 2025
Top Social Apps Performance in UAE Q2 2025
Explore the performance metrics of the top 5 social apps in the UAE for Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the top social apps in the United Arab Emirates exhibited varied performance metrics on the unified platform, with data sourced from Sensor Tower.
Facebook from Meta Platforms, Inc. saw weekly revenue fluctuate between approximately $21.5K and $30.8K, peaking at the end of April. The app maintained a steady download rate, with figures ranging from 64.9K to 76.6K weekly. Active users showed a general upward trend, starting from about 5.4M and reaching 5.5M by the end of June.
TikTok - Videos, Shop & LIVE experienced a weekly revenue dip mid-quarter, with earnings between $1.1M and $1.4M, peaking in late April. Weekly downloads remained consistent, hovering around 73K to 78K. The app's active user base grew steadily, increasing from 3.8M to over 4M by the quarter's end.
Instagram demonstrated stable weekly revenue, fluctuating between $48.3K and $71.6K. Downloads saw a slight decrease towards the end of the quarter, ranging from 51.6K to 62.9K. Active users remained consistent, with numbers around 3.8M to 3.9M throughout the quarter.
Threads, also from Instagram, did not generate revenue but had weekly downloads ranging from 42.4K to 52.7K. The active user count showed a gradual increase, from approximately 1.5M to 1.7M by the end of June.
MOI UAE from the Ministry of Interior U.A.E. maintained a steady download rate, peaking at 27.8K in mid-June. Active users grew from about 295K to over 304K by the quarter's end.
These insights into app performance in the UAE are derived from Sensor Tower's comprehensive data analysis. For more detailed insights, visit Sensor Tower's platform.
